Orbit

Orbit are a FinTech start-up created by Future Fintech Group

FTFT have strong connections and business routes in the Chinese market but aim to spread their new products within the UK.

The aim for their new banking app and website is to help create connection within a digital ecosystem that helps both their personal and business customers access, pay, and search for essential services to those living or traveling to the UK.

After art directing and helping construct their rebranding, the task for me now, was to not only apply that branding to their new site, but to help create a seamless and familiar user experience for the Chinese student market as they would be the target audience.

The goal was to keep the friendly, but tech-like look & feel consistent with the brand, while still appealing to their new Gen-Z Demographic.