kitkat

KitKat needs no introduction as a brand, but when Nestle needed to introduce their new KitKat pops to the market we need to treat it like any other fresh client.

From Key visual to OOH adaptations all design work needed to feel like new-to-market and fresh. Although the approach was just product eye-candy, the key here was to get the balance of SKU, ingredients, and tone of voice just right. I created that playful tone by mixing photography, illustrative doodles and some basic KitKat branding to tie it all together. If the design hasn’t sold you by now, I recommend you do try these little bites.