house of Pops

The founders of House of Pops reached out to help tackle their long awaited rebrand project.

From logo refresh to updated collateral such as packaging, OOH and trailer design. This new, fun, and playful look then seamlessly lead into socials and campaign executions. The idea behind their new look and feel was to take that “Pop’ feeling you get when indulging into a popsicle and turning that into a visual style. Although there is a lot of emphasis on the illustrated and fruit elements within the styling, the aim was to always keep the logo/background and product shots simple, and let all the ‘pop’ and fun happen around the outside of the product.