Project Type:
Men's Grooming
Team
Mario | Laura | Sofia
Location:
UK
A luxury fragrance brand built around confidence, sophistication and modern masculinity. Blinc Studio developed a distinctive brand identity and visual experience for Mavric, combining timeless elegance with a contemporary edge. From packaging and product presentation to e-commerce and social media, the project explores how thoughtful design can transform a fragrance into a lifestyle statement.
Behind the Brand
Klix is an all-in-one fitness management platform built for gyms, studios, trainers and members. The vision was simple. One platform that connects every part of the fitness experience, from the gym owner’s desktop dashboard to the member’s mobile app. Powerful under the hood, effortless on the surface. Confident by Nature. Crafted with intention. Worn with purpose.
Project Details
The visual identity centres around a sophisticated black and muted gold palette, refined serif typography and a distinctive monogram. Cinematic lighting, natural stone textures and minimalist compositions establish a premium aesthetic that feels masculine without being predictable. Every element was designed to work cohesively across physical and digital touchpoints, creating a recognisable and consistent brand experience.
Project Outcome
The result is a fully realised luxury brand concept that brings together identity, packaging and digital design into one cohesive visual world. Mavric demonstrates how a considered approach to branding can elevate a product beyond its function, creating an emotional connection through visual storytelling, craftsmanship and attention to detail. From the smallest packaging detail to the complete digital shopping experience, the identity communicates sophistication, confidence and timeless appeal. A brand designed not simply to be seen, but to be remembered.
